PSYKHE AI is the psychographic world-model that gives AI systems taste.

We believe that taste is simply our inside on our outside.

Whether it’s a hotel room, an interior space, clothes, fragrance, a car, or a travel destination, there’s something about who we are that connects with the sensory input in front of us which creates that gut-level reaction that decides whether something feels right for us.

This connection between human personality and aesthetic preference is why our AI models are feature-engineered with psychographic data. Scientific personality traits enable prediction that’s far more powerful than looking at interactions and purchase history alone. This humanization of the online experience not only increases conversions for retailers and across platforms, but in turn creates much happier customers who can easily find things in alignment with themselves, return less, and stay loyal.