Fragrance and color are intensely psychological. Packaging design evokes identity. Shade choice is tied to mood and self-perception. Beauty and grooming products aren’t just solving a need - it’s shaping how someone wants to feel when they indulge in self-care.
We model the sensory and psychological nuance within beauty so shoppers discover products that match both their functional goals and their underlying emotional profile.
Beauty catalogs are overwhelming:
Most shoppers aren’t just looking for “a serum”. They’re reacting to the entire aesthetic, emotional, and sensorial package - but current systems treat beauty like a spreadsheet of functions.
Traditional beauty recommendation assumes utility drives choice. But in the real world:
Systems built for functional decision-making simply can’t decode the emotional and sensory layers that make beauty personal.
Our psychographic world-model captures how individuals respond to color families, textures, naming conventions, scent notes, packaging aesthetics, and category “vibes.”
We embed:
We then match these nuanced product signatures to each shopper’s taste profile in real time - at the SKU and sub-SKU level.
PSYKHE AI surfaces the specific shade, scent, finish, or variant that resonates most with each shopper, rather than treating all variants equally.
The result:
Beauty becomes not just navigable, but deeply personal - and shoppers discover products that feel like an extension of their identity, not just a solution to a need.
