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Fashion is the most emotionally driven category in commerce. Taste isn’t encoded in tags; it lives in silhouette, fabrication, finish, palette, styling cues, and the emotional tone of the collection. We model the underlying “aesthetic physics” that guide real-world fashion decision-making - so discovery feels intuitive, personal, and creatively aligned with your brand.
Fashion has weak and often irrelevant metadata, fast SKU cycles, subjective style definitions, and shoppers browsing for a feeling of “that!” rather than a specific product. Traditional recommender systems can’t interpret that nuance.
Most tools are built from a hunter mental model: assuming the shopper knows what they want and is searching for functional attributes.
But fashion is expressive, aesthetic, emotional.
Our psychographic world-model understands shoppers through personality-linked taste vectors - and understands products through fine-grained aesthetic embeddings. The engine pairs the two in real time to surface items that genuinely resonate.
With per-user AI-merchandising tuned to your brand or retail buy, PSYKHE AI balances:
Shoppers discover more within fewer sessions but spend longer in-session because browsing becomes pleasurable instead of chaotic. Teams eliminate manual merchandising. Conversion and AOV increase because shoppers find genuine, unequivocal hell-yes items.
