Real-Time Taste Intelligence for Mission-Driven Luxury Multibrand Ecommerce

About the Company

Olivela is a luxury fashion retailer with a mission: every purchase directly funds education for girls around the world. With a curated catalog featuring brands like Valentino, Stella McCartney, and Missoni, Olivela operates at the intersection of high fashion and high impact. It’s a deeply values-driven brand, but one where taste, not altruism, ultimately converts.

The Challenge

Olivela’s catalog spans a nuanced range of aesthetics: from globally recognized luxury houses to niche artisanal designers. Some shoppers are drawn by the brands, some by the story, and many by both. But across the board, the core UX challenge was this:

How do you show each shopper the most compelling products for them - instantly, and with precision - when taste varies so widely and trends shift fast?

Legacy rules-based merchandising, manual product sequencing, and generic bestsellers weren’t cutting it. Olivela needed a system that could merchandise in real-time, per user, not by cohort, not by persona, not by guesswork.

Our Approach

We integrated PSYKHE AI’s real-time personalization engine to power the entire product discovery experience with our psychographic taste intelligence. Our system ranks every product listing page (PLP) per individual user based on deep taste signals - inferred from live browsing behavior and built on our proprietary psychographic and aesthetic embeddings.

Key interventions:

Per-user, real-time product ranking across PLPs recalculated on the fly, without requiring historical data

Psychographic embeddings that understand not just surface-level attributes, but aesthetic and emotional resonance of the amalgamation of attributes

Taste-first personalization that doesn't bias toward high click-through SKUs or generic popularity, but rather reflects true individual alignment

Lightweight integration with no rules to configure or segments to maintain - fully API-based

Results

After integrating PSYKHE AI’s taste engine, Olivela saw:

+25% revenue per visitor (RPV) uplift — driven by a combination of higher conversion rate and increased average order value
Zero manual merchandising required, freeing the team to focus on brand, creative, and mission storytelling
Deeper session engagement, with shoppers discovering more of the catalog in less time

Methodology: We ran a clean A/B test over three months on category pages (PLPs). One group used PSYKHE AI’s psychographic-powered, real-time PLP ranking; the other relied on a competing provider's sort logic. RPV encompasses lift in both average basket value and conversion rate.

Why It Worked

In luxury e-commerce, getting it wrong means getting ignored. Shoppers don’t wade through dozens of irrelevant products - they bounce. What worked here was precision: not personalization by persona or demographic, but true per-user understanding of style, aesthetic leanings, and intent, computed in real time.

And with Olivela’s hybrid proposition - luxury + mission - the stakes are even higher. If the first products a shopper sees don’t match their taste, they never stick around long enough to connect with the cause. PSYKHE AI’s system ensured that the very first impression hit.

What's Next

Expansion of real-time personalization across more site areas: Search, PDP carousels, and impact-driven landing pages
A/B testing of psychographic cues in copy and layout to further align emotional tone with user taste profiles

Exploration of high-LTV shopper journeys using PSYKHE’s embedding-level similarity models to drive smart cross-sells and occasion-based bundles

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